To boldly go…

Today’s the day we launched Boom! Thanks to everyone who has sent their best wishes. It’s always exciting being at the start of something new and our new agency is no exception.
We’ve got some exciting client wins to report so stay tuned and sign up for the blog!

MySpace set sights on games industry

News Corp digital head Jonathan Miller said last Thursday he wants to expand the video game platform on his company’s sagging social networking site, which lags way behind Facebook in number of users.
It’s a little surprising that to date no social network has tapped into the vibrancy of gaming’s communities in any meaningful way. Music [...]

Pepsi’s PR nightmare

The rather disturbing footage of Michael Jackson’s Pepsi ad accident in 1984 brings with it a whole heap of issues for the drinks giant. The incident – over 25 years ago – has been cited in some media quarters as being Jackson’s turning point. The time when he began his long running dependence on prescription pain killers. The time when the magic began to rub off. And it’s all Pepsi’s fault.

Tiesto & Armani Exchange

It’s rare to see such a complimentary pairing between brand and music as exists between Tiesto and Armani Exchange.
The partnership goes back to 2007 when Giorgio designed an exclusive Remixing the Future Tiesto T shirt in aid of the Mercy Corp charity. Those who snapped up the shirt also bagged a free exclusive remix of [...]

Lara Croft PR

Following a critical mauling of 2004’s Tomb Raider videogame release ‘Angel of Darkness’ it looked like the Lara Croft brand was tired and the whole franchise has run out of steam. UK game publisher and owner of the Lara Croft IP Eidos, needed the much improved game ‘Legend’ to be a success, not just to save the brand but it was crucial to the future of Eidos’s new owners SCI Entertainment.

Miller Genuine Draft

Justin Crosby played a key role in developing a new music experience called The Mill for Miller Genuine Draft, whose brief was to drive their core audience to reappraise and re-engage with the brand in Scotland.

Created to provide a genuinely different platform for emerging music talent, The Mill provides audiences and artists alike with a memorable night of live music in both Glasgow and Edinburgh, where Miller Genuine Draft is a leading lager brand.

ITN – nice app. Shame about the quality

It seems mobile news iphone apps have a little way to go before they can claim to be an alternative to traditional papers. Take the ITN News app. It caches immediately giving you a full set of brief stories to read on the go. So for the London commuter it’s a great option. Get onto [...]

Radio 4 reaching out to young listeners

Media Guardian reports that Radio 4 is to stage roadshows at three universities – Cardiff, Derby and Bedfordshire (sic) in order to reach out to younger listeners.
Each tour will last a few five days and will offer students ‘a range of workshops’ covering areas such as stand-up comedy, writing and journalism. Does Radio 4 really [...]

CarlingLive

Britain’s No. 1 lager brand Carling was until recently by far the biggest music sponsor in the country. The brand was looking to appeal to the 18-24 year old males across Britain but with particular attention to London where the competition from premium continental brands was more fierce.

Grolsch

Coors Brewers wanted to create experiential brand activity that encouraged consumers to taste the quality of Grolsch and captured a ‘continental drinking experience’. The brief was to create an experience that built on the shared values of brand and audience of premium, effortlessly cool and ‘never rushed’ – targeting consumers of savvy 25-27 year old urban professionals.

Consumer electronics PR for Philips

During his time with MS&L, Boom! founder Justin Crosby was responsible for global and UK PR campaign strategy and activation for Philips Electronics. He oversaw global campaigns for the company’s Healthcare, Consumer Lifestyle and Lighting divisions.

Philips C.R.Y.

Boom!’s Justin Crosby created the partnership between Philips and heart screening charity Cardiac Risk in the Young. The sponsorship and partnership activation played a major role in Philips’ Health and Wellness brand positioning programme in the UK. The activity has been adopted as a best in class case study in Philips’ global brand campaign and continues to benefit hundreds of UK children who are diagnosed with treatable heart conditions.