As the dust settles on what must be the most successful Reading festival yet – and fans scramble to get their hands on the limited number of 2010 tickets at 2009 prices – it’s interesting to note Festival Republic’s approach to brand partnerships at this year’s event. Namely, there weren’t any.
So last weekend saw the U2 circus hit Wembley.
The band has never had any difficulty attracting corporate sponsorship for their tours or album launches. An association with the worlds biggest evergreen band and the scale and global appeal that delivers has been a key factor in a number of sponsorship deals in recent years. Perhaps [...]
In the first in a series of informal chats with key influencers in the entertainment and media industries, Boom!’s Justin Crosby caught up over a spot of lunch last month with James Brown, founder of iconic lad’s mag Loaded, who went on to edit GQ and launch his own publishing company, I Feel Good (IFG). What has Brown been up to over the past few years and what are his plans for the future?
MSN, ShortList and Bliss are all partnering with the event, reflecting the increasingly mainstream appeal of the video games industry in 2009. The only UK industry accolades voted for by the the gamers themselves, The Golden Joystick Awards approaches its 27th year with each of the partner’s readers and subscribers being encouraged to vote for their favourite games of 2009