Published on March 18th, 20100
Blog: Heineken stunt is PR’s Sgt Pepper
In all successful creative brand campaigns, the recipient experiences the same message from multiple channels. Current clients, Ex clients, media, competitors have – along with the rest of the UK PR community it seems – been delighted by the recent Heineken Real Madrid v AC Milan stunt – which deservedly has ‘gone viral’. It’s brilliant.
The agency in question deserve huge kudos for pulling off a hugely challenging concept so deftly. The client has taken a huge leap of faith in their agency. No only was a it a great creative – executed perfectly, but also a great example of a trusted advisor relationship. Together they have set a benchmark for the modern PR stunt and when the awards come around we will no doubt see them both receiving their gongs at Cannes and elsewhere. And deservedly so.
This is the kind of work that will undoubtably inspire agencies to proposed braver, more challenging ideas to clients in the coming weeks and months. Like the PR world’s Sgt Pepper.
Here’s to Heineken, their Heineken Real Madrid vs AC Milan stunt, agency and a new level of communications creativity.