Published on October 31st, 20110
Blog: New Rajar figures – quick rundown
It’s that time again – the latest set of RAJAR figures are out. The top level stats for Q3 include: 90.7% of people now tune into radio at least once a week, total listening hours for the medium are up 2% year-on-year, digital listening hours have smashed the 300 million a week barrier for the first time and the consumption of radio via mobile phones is up 24.2%.
In addition, DAB still accounts for most digital listening, though use of radio-via-TV platforms and internet listening also crept up in the last quarter.
Now let’s look at the fortunes of the various stations, starting with the BBC Radio 1. The station grew its audience again over the summer period, so it is reaching more listeners each week than at anytime in the last decade. However, in the big battle – breakfast – stable mate Radio 2 still performs better, with Chris Evans growing his audience to 8.86 million while Chris Moyles’ audience figures dropped to 7.16 million.
In the commercial sector, Global Radio is clearly benefiting from the fact its two juggernauts, Capital and Heart, are now the two biggest in terms of audience size in London. Proof then that playing the same songs throughout the day has a market. Bauer Media’s underperforming Magic 105.4, which lost 12.8% of its audience, was in third place.
Elsewhere, some digital-only stations also experienced good quarters, with Absolute Radio’s decade stations, 80s and 90s, both performing very well. In fact, the former is now the biggest digital-only station, ahead of Bauer’s The Hits Radio.
Seven digital-only channels now reach over a million listeners a month, including Absolute 80s, Five Live Sports Extra, Smash Hits, The Hits, 6Music, 4Extra and Kerrang.