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PR Blog porn-on-plane

Published on November 14th, 2011

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Blog: Porn on the plane – is it gonna fly?

Last week saw Silvio Berlusconi resign and James Murdoch face the culture, media and sport committee again, Ryanair’s CEO and shameless self-publicist Michael O’Leary has come up with a madcap idea. Again. Just in case you were following the big news and missed it, O’Leary plans to introduce pornography to his “no frills” airline’s entertainment offering.

Naturally, the news was met by a mixture of disbelief and disgust. Disbelief in that many believe this is just another publicity stunt following his previous threats to introduce a toilet fee, stand-up flying boards and a fat tax etc.

And disgust as in: what if he means it? Would customers have to pay extra to be guaranteed NOT to be next to a porn consumer? Also, what if children are in the vicinity?

O’Leary told the press: ‘I’m not talking about having it on screens on the back of seats for everyone to see. It would be on handheld devices.

‘Hotels around the world have it, so why wouldn’t we?’

Maybe there is a market for in-flight porn, but haven’t the bigger airlines with first and business class [bigger spaces between the seats] already floated the idea?

O’Leary’s wacky ideas of the past have certainly not had a negative impact on the brand and there is no immediate suggestion that this will. Sure many customers talk of horrendous experiences on Ryanair, but this doesn’t seem to translate into numbers.

Earlier this week, Ryanair reported half- year figures which showed that profits came in at €544m – a 20% jump on the results for the same time last year. The man is clearly doing something right.



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