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Blog
What is Public Relations?
The explosion of social media has fundamentally changed how we all communicate and share information. We’re global now. Indeed, social media has been the catalyst for virtually every industry you can think of as companies create new strategies to engage online.
Top tips for copywriting for the web
It’s becoming more important to differentiate yourself, so when writing online content it must be must be fresh, relevant, informative and persuasive. Here are a few tips on how to write sharp and engaging copy for the web.
Porn on the plane – is it gonna fly?
Ryanair’s CEO and shameless self-publicist Michael O’Leary has come up with a madcap idea. Again. Just in case you were following the big news and missed it, O’Leary plans to introduce pornography to his “no frills” airline’s entertainment offering.
Corrie deal – new era in product placement?
Product placement is nothing new. It’s been in the movies and US TV for years. But British broadcasting had remained a closed shop until earlier this year. Will the new Nationwide/ Corrie deal open the floodgates for more high profile deals?
New Rajar figures – quick rundown
It’s that time again – the latest set of RAJAR figures are out. We take a look at the latest listening trends in UK radio.
A day in the The Independent newsroom
An insight into the daily goings-on in one of Britain’s leading newspapers by a junior reporter
Top tips for approaching journalists
Boom! asked journalists from 10 publications about their experiences of PR’s ’selling in’ stories to them . Below is a top 10 list of their DO’s and DONT’S when approaching a journalist
Mipcom 2011 – TV in the downturn
Boom! takes a look back at Mipcom and talks to some TV industry execs who attended the key TV industry event.
Childs’ Play for Channel 5
It’s not so much what today’s TV cameras are following that’s interesting. What is interesting is WHY they are following this woman and why she appeals to viewers. After all, isn’t she just another reality TV star to be forgotten about this time next year?
Monster Energy – taking it to extremes
Following up on our recent look at UK Relentless activity, we thought we’d see how rival Monster Energy is differentiating itself.
The new Marmite ‘election’ brand campaign
This week sees the start of launch of the new Marmite brand campaign. We are big fans of of emotional branding and over the past decade Marmite has become a leader in ‘brand entertainment’ – amusing consumers in innovative and challenging ways.
How Relentless is taking on Red Bull
How do you address the market when Red Bull dominate the category they have created and consistently raise the communications bar? We take a look at Relentless for some answers…
Heineken stunt is PR’s Sgt Pepper
This is the kind of work that will undoubtably inspire agencies to proposed braver, more challenging ideas to clients in the coming weeks and months. Like the PR world’s Sgt Pepper.
Brands go gaga for Gaga
And so it came to pass. The latest video – or short film – promoting saviour of the music industry’s new single ‘Telephone’ is a case study in brand and music partnership.
Celebrity Squared – King of the London A-list
Mark Fuller is the London nightclub impresario who has pretty much single-handedly shaped the London celebrity and party scene over the past decade. Boom’s Justin Crosby met up with Fuller in his biggest venture to date, the boutique hotel, Sanctum Soho to find out what makes this giant of the London social scene tick.
Community and brands integral to Sonisphere success
In the latest in our series of Boom! blog interviews, Justin Crosby met up with Kilimanjaro boss Stuart Galbraith about his ambitious move into an already crammed UK music festival circuit.
Reading goes back to branding basics
As the dust settles on what must be the most successful Reading festival yet – and fans scramble to get their hands on the limited number of 2010 tickets at 2009 prices – it’s interesting to note Festival Republic’s approach to brand partnerships at this year’s event. Namely, there weren’t any.
Blackberry loves U2. Did Wembley love Blackberry?
So last weekend saw the U2 circus hit Wembley.
The band has never had any difficulty attracting corporate sponsorship for their tours or album launches. An association with the worlds biggest evergreen band and the scale and global appeal that delivers has been a key factor in a number of sponsorship deals in recent years. Perhaps [...]
Godfather of men’s mags eyes return to publishing
In the first in a series of informal chats with key influencers in the entertainment and media industries, Boom!’s Justin Crosby caught up over a spot of lunch last month with James Brown, founder of iconic lad’s mag Loaded, who went on to edit GQ and launch his own publishing company, I Feel Good (IFG). What has Brown been up to over the past few years and what are his plans for the future?
To boldly go…
Today’s the day we launched Boom! Thanks to everyone who has sent their best wishes. It’s always exciting being at the start of something new and our new agency is no exception.
We’ve got some exciting client wins to report so stay tuned and sign up for the blog!
MySpace set sights on games industry
News Corp digital head Jonathan Miller said last Thursday he wants to expand the video game platform on his company’s sagging social networking site, which lags way behind Facebook in number of users.
It’s a little surprising that to date no social network has tapped into the vibrancy of gaming’s communities in any meaningful way. Music [...]
Pepsi’s PR nightmare
The rather disturbing footage of Michael Jackson’s Pepsi ad accident in 1984 brings with it a whole heap of issues for the drinks giant. The incident – over 25 years ago – has been cited in some media quarters as being Jackson’s turning point. The time when he began his long running dependence on prescription pain killers. The time when the magic began to rub off. And it’s all Pepsi’s fault.
Tiesto & Armani Exchange
It’s rare to see such a complimentary pairing between brand and music as exists between Tiesto and Armani Exchange.
The partnership goes back to 2007 when Giorgio designed an exclusive Remixing the Future Tiesto T shirt in aid of the Mercy Corp charity. Those who snapped up the shirt also bagged a free exclusive remix of [...]
