Blog
Celebrity Squared – How Mark Fuller became the king of the London A-list
Celebrity Squared - How Mark Fuller became the king of the London A-list

Mark Fuller is the London nightclub impresario who has pretty much single-handedly shaped the London celebrity and party scene over the past decade. Boom’s Justin Crosby met up with Fuller in his biggest venture to date, the boutique hotel, Sanctum Soho to find out what makes this giant of the London social scene tick.

Community and brands integral to Sonisphere success
Community and brands integral to Sonisphere success

In the latest in our series of Boom! blog interviews, Justin Crosby met up with Kilimanjaro boss Stuart Galbraith about his ambitious move into an already crammed UK music festival circuit.

Reading goes back to branding basics – a view from the field
Reading goes back to branding basics - a view from the field

As the dust settles on what must be the most successful Reading festival yet – and fans scramble to get their hands on the limited number of 2010 tickets at 2009 prices – it’s interesting to note Festival Republic’s approach to brand partnerships at this year’s event. Namely, there weren’t any.

Blackberry loves U2. Did Wembley love Blackberry?
Blackberry loves U2. Did Wembley love Blackberry?

So last weekend saw the U2 circus hit Wembley.
The band has never had any difficulty attracting corporate sponsorship for their tours or album launches. An association with the worlds biggest evergreen band and the scale and global appeal that delivers has been a key factor in a number of sponsorship deals in recent years. Perhaps [...]

Godfather of men’s mags eyes return to publishing
Godfather of men’s mags eyes return to publishing

In the first in a series of informal chats with key influencers in the entertainment and media industries, Boom!’s Justin Crosby caught up over a spot of lunch last month with James Brown, founder of iconic lad’s mag Loaded, who went on to edit GQ and launch his own publishing company, I Feel Good (IFG). What has Brown been up to over the past few years and what are his plans for the future?

To boldly go where no agency has gone before
To boldly go where no agency has gone before

Today’s the day we launched Boom! Thanks to everyone who has sent their best wishes. It’s always exciting being at the start of something new and our new agency is no exception.
We’ve got some exciting client wins to report so stay tuned and sign up for the blog!

MySpace set sights on games industry
MySpace set sights on games industry

News Corp digital head Jonathan Miller said last Thursday he wants to expand the video game platform on his company’s sagging social networking site, which lags way Facebook in number of users.
It’s a little surprising that to date no social network has tapped into the vibrancy of gaming’s communities in any meaningful way. Music to [...]

Pepsi’s PR nightmare
Pepsi’s PR nightmare

The rather disturbing footage of Michael Jackson’s Pepsi ad accident in 1984 brings with it a whole heap of issues for the drinks giant. The incident – over 25 years ago – has been cited in some media quarters as being Jackson’s turning point. The time when he began his long running dependence on prescription pain killers. The time when the magic began to rub off. And it’s all Pepsi’s fault.

Tiesto & Armani Exchange
Tiesto & Armani Exchange

It’s rare to see such a complimentary pairing between brand and music as exists between Tiesto and Armani Exchange.
The partnership goes back to 2007 when Giorgio designed an exclusive Remixing the Future Tiesto T shirt in aid of the Mercy Corp charity. Those who snapped up the shirt also bagged a free exclusive remix of [...]

Credit where it’s due
Credit where it’s due

I must admit I was a little skeptical about Barclaycard’s new music sponsorship vehicle ‘Unwind’. Not only due to the lack of trust that the UK public – particularly a ‘festival’ going audience – has with financial institutions – but also O2 would always be a hard act to follow. Indeed the Wireless moniker for [...]

ITN – nice app. Shame about the quality
ITN – nice app. Shame about the quality

It seems mobile news iphone apps have a little way to go before they can claim to be an alternative to traditional papers. Take the ITN News app. It caches immediately giving you a full set of brief stories to read on the go. So for the London commuter it’s a great option. Get onto [...]

Radio 4 reaching out to young listeners
Radio 4 reaching out to young listeners

Media Guardian reports that Radio 4 is to stage roadshows at three universities – Cardiff, Derby and Bedfordshire (sic) in order to reach out to younger listeners.
Each tour will last a few five days and will offer students ‘a range of workshops’ covering areas such as stand-up comedy, writing and journalism. Does Radio 4 really [...]