Boom! client Cherryduck, the branded content production company, has been appointed by celebrity favourite skincare brand Rodial with a brief to create a Project Runway style docu-series for the ‘Mrs Rodial’ YouTube channel and social media channels.

Cherryduck created an eight episode series of two minute videos following the Rodial Art & Design Challenge, a competition in which twenty five second year BA students from London’s leading design university were tasked with a project to design a bespoke case for Rodial make up brushes. (see the trailer here)

The films follow the students as they battle to impress competition judges including Mrs Rodial herself, Maria Hatzistefanis, along with fashion designer Henry Holland and supermodel Erin O’Connor. The Mrs Rodial Project is like no other show as the high-stakes episodes take viewers on a rollercoaster of emotions as the finalists seal their fate to secure their position as the winner of the challenge.