Chinese distributor and producer IPCN appoints Boom!
China’s leading TV format rights distributor and producer has appointed Boom! with a PR brief to build their corporate profile.
Boom! client IPCN, the leading TV producer and rights content distributor focusing on the Chinese market, has been commissioned by broadcaster Shenzhen TV to produce a local adaptation of the hit reality TV format ‘Dragons’ Den,’ also known as ‘Shark Tank’ featuring China’s most prominent business leaders.
‘Dragons’ Den’ an award-winning business entertainment format franchise, is based upon the Japanese format created by Nippon Television Network Corporation (Nippon TV) and has been produced in countries across the globe, including the UK on BBC2 and the USA on ABC. It will air on Shenzhen TV on 22nd May 2016.
IPCN’s Shanghai-based production team is producing the 12 x 60’ series. Ms. Zhang Zhen from Shenzhen TV commissioned the show and the Executive Producer is IPCN’s CEO Rebecca Yang.
The business leaders appearing in the series include Mr. Xu Xiaoping, one of China’s foremost angel investors, founder of ZhenFund and co-founder and former Vice Chairman of New Oriental Education & Technology Group (NYSE: EDU), the largest provider of private education in China. In 2004 Forbes Magazine listed Mr. Xiaoping as one of the ‘Top 100 Celebrities in China’.