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Scam City coverage generated by London PR agency Boom!


Praise and testimonials from past and present Boom! PR clients;

Lucas Bertrand, CEO MoMedia: ‘Boom! has delivered real business value to MoMedia, both in terms of achieving their coverage targets but also in terms of introducing the business to senior industry stakeholders. I recommend them to businesses looking to raise their profile in the global content industry’

Danny Fenton, CEO – Zig Zag Productions: “The ‘I Wanna Marry ‘Harry’’ PR campaign was a mammoth PR task to take on. At Zig Zag we have never had an individual project that generated so much publicity. Boom! not only rose to the challenge of generating widespread coverage proactively – but also ensured that the project also remained top secret during a very sensitive production phase. Justin guided Zig Zag through a complex campaign with many stakeholders, ensuring Zig Zag received the profile & credit we deserved. I liken his work on this campaign to tiptoeing through a minefield!”

Sam Barcroft, CEO – Barcroft Media:  “Boom! PR has helped tell our story to the media industry and the wider public in a highly efficient and positive manner. They’ve been creative and delivered excellent results through their carefully crafted campaigns. I’m happy to recommend them if you’re keen to fully realise the potential of your business”.

Somu Mohapatra, Creative Director – Giant Wheel Animation: “Justin is a detail oriented PR strategist who helped us in our PR campaign leading to MIPCom. His understanding of the market is great and I would recommend Justin to any business who are in need of some exposure to raise their profile”.

Alan Griffiths, CEO World Media Rights: “We have tried several television PR agencies. Typically they initially promise the earth – and then, when it comes to it, you find yourself confronted by a group of trainee PR executives running around in circles and achieving nothing. The only effective television PR we have ever achieved comes straight from Boom! and Justin Crosby. He tells you what will be achieved, in what timeline, and then proceeds to hit targets as if they were ducks in a shooting gallery. He has raised the profile of World Media Rights from obscurity to one of the most watched and feared factual television producers in the shark pool that is UK television production”.

Paul Robinson, President International – A Squared Elxsi Entertainment: “Boom! Dialogue PR led by Justin were hired by A Squared Elxsi to produce a strategic PR campaign for the launch of the international division and its original content at Miptv in March/April 2012. Not only did Justin exceed expectations in terms of the quality and volume of results, but he demonstrated an impressive ability to creatively solve problems whilst remained extremely calm and measured. He is a pleasure to work with and is amongst THE very best PR executives that I have worked with in 30 years”.

Tony Yorke, Marketing Director SportsDirect News: ”Justin is a top-notch operator – and a likeable bloke to boot! He has worked his socks off for SportsDirect News and has really made a significant difference to our operation. Justin and the Boom! team have guided us through a couple of painful processes, quickly and expertly, so that after just five months we are in a far stronger position than we were. I would recommend Justin and Boom! to others without hesitation”.

Andrew Lamberty, TV presenter & owner – Lamberty: “Justin delivered a committed intelligently formed media blitz that was very effective in raising my profile ahead of my BBC show. I don’t know why anyone would want to spend money on a magazine ad when you can get 20 times the exposure for the same price with Justin”.

Kevin Utton, CEO – Zig Zag Productions: ”Justin and Boom! are by far the most prolific, proactive and results driven PR agency we have ever had the pleasure of working with. Always keen to strategise from brief to brief, they keep us informed and as well as being a great guy to work with, Justin really pulls up the trees – we can’t recommend them highly enough!”

Miranda Chadwick – Senior broadcast agent ROAR Global: “Justin was hired to do some PR on a client’s TV series as it launched in the UK and globally. He came to the project late in the day but managed to systematically cover every broadcast, web and print angle and approach possible, to achieve very good results. His communication with us throughout was exemplary so we knew what to expect and could also manage our client’s expectation. He also accompanied the client to a very early TV appearance and made sure he was happy and relaxed throughout – I felt that my client was in great hands. Warmly recommended”.

Joanna Dring, PR Manager Wells & Young’s: “I was really pleased with Boom!’s attention to detail and frequent updates on the campaign. And the results we achieved from the campaign were excellent. All in all, their flexibility, enthusiasm, constantly going beyond the call of duty and creativity, meant they are a very ‘easy’ and reliable agency to work with, and I look forward to working with them again in the future”.

Richard Morss – Joint MD, Straandlooper Animation: ”We chose Boom Dialogue because Justin’s proposal stood out as being tailored to our specific needs, results oriented, creative and realistic. I’ve been delighted with the coverage Justin has achieved for us and the platforms and meetings he has secured on our behalf. He completely grasped what the company was about- quite an achievement if you know the company- and has been generous with his time and his knowledge. I hope to work with Justin again shortly and happily recommend both him and his company.”

Geraint Bungay, Online Publishing Director Supermassive Games: “I have worked with Justin for over a decade in various companies most lately as Online Publishing Director at Supermassive where he and his team did an amazing job in launching our new online game. A combination of national, trade and gaming press both on and offline has enabled us to reach hundreds of thousands of our target audience and led to the games success. I cannot recommend Justin and his team at Boom! highly enough. Justin brings huge experience and wisdom which should be both respected and listened too”.

Jurn Hageman Head of Global PR and IC, Philips Consumer Lifestyle: “Justin substantially contributed to the Integrated Communication approach Philips is known for, he not only supported us in winning relevant industry awards but always remained constructive and honest in his feedback. I love consultants/ agencies that dare to say no to a client”.

Emma Parkinson – Associate Publisher Future UK: ”Working with Boom! took the Golden Joystick Awards to a new level. The company’s tenacity and professionalism enabled us to easily reach our target of 1 million votes from the general public, securing our place as the world’s premier public-facing video games event. Boom! took time to understand the obstacles faced by the awards and provided swift, tailored solutions. I’m looking forward to a long association with Justin Crosby and his team, and already planning our joint campaign for next year’s event” .

Rod Gillies Innovation Manager, Scottish & Newcastle: “During my years with Scream Pubs, Justin pulled together some great campaigns which helped us build stronger relationships with our core customers and forge links with target publications across the country. He had a genuine understanding of our business and our customers and was always fun to work with”.

Gaz Deaves – Guinness World Records: ”Guinness World Records works with hundreds of PR agencies every year, and it’s impossible to overstate the value of a good partnership. Justin’s team at Boom were unbelievably efficient in their handling of our presence at the Golden Joystick Awards, producing exceptional results for all involved. If only it were always this easy”.

Soren Winterfeldt – dtp Entertainment GMBH: ”It was great working with Justin and the Boom! team on TNT Racers, our first XBLA/PSN release. As a German publisher for computer and videogames with no local office in the UK it is vital for us to have a reliable partner with brilliant knowledge of the local market. That is what we found in Boom! PR”.

Alec Anokhin – Head of Marketing Department, Synergy Group OJSC: ”Boom! created the copy for the Synergy Group website after I discovered them online. The agency took a great deal of time to understand the business, the nature of the economic landscape of Azerbaijan and how our business fits within it. They delivered great copy on time and on budget. I’d recommend them to anyone looking for a leading London PR agency”.


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