Published on August 5th, 20120
A2 Entertainment – Case Study
Client: A Squared Elxsi Entertainment
Campaigns: B2B campaign
Objectives: a. Communicate A2E2’s vision and expansion into the international market b. maximise coverage of A2E2‘s announcement of Paul Robinson appointment across international TV trade media c. showcase A2E2’s new brands particularly Secret Millionaire’s Club and SLAM7 & co ordinate PR activity at MIPTV
Strategy: 1. Communicate deeper understanding of ‘Content with a Purpose’ messaging to international industry audience as a means of differentiation in the marketplace 2. Position A2E2 as a global thought leader in the next generation content/ animation industry. 3. Leverage key executives’ industry profile to create feature pieces 4. Manage and co ordinate launch events and press conferences to maximise coverage volume & quality
Results: Significant news and feature overage achieved across multiple stories in all key global B2B broadcast media. Secured several speaker slots for round table media sessions and panels appearances at MIPCOM 2012.
Outcomes: Triggered additional new business meetings with several international distributors leading to several distribution deals. Key executive profiles have been raised to a point where 2 A2E2 spokespeople addressed the industry at October 2012’s MIPCOM/ MIPJunior event