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PR Case Studies Black Ops ii - World Media Rights

Published on January 12th, 2012


Case Study: World Media Rights

Client:  World Media Rights

Campaigns:  B2B campaign

Objectives: Generate media coverage through news announcements and feature coverage in key international trade media

Strategy: 1. Challenge the belief system underpinning broadcasting/ content distribution and highlight WMR’s unique production model

2. Build calendar pipeline of solid B2B news stories

3. Position WMR key executives in media to maximise breadth of coverage

4. Position WMR as experts in historic programming

Results: Widespread media coverage across all key international B2B titles (campaign ongoing)

Outcomes: Generated several new international leads with broadcasters seeking quality historic content (campaign ongoing)

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