Past & present clients

Boom! win SportsDirect News digital PR brief

SportsDirect News the online news platform for Britain’s biggest sportswear retailer Sports Direct has awarded its digital PR brief to Boom!

Lamberty appoints Boom! with TV PR brief

Lamberty, one of Britain’s leading fine antique, artwork and retro furniture dealers has appointed Boom! ahead of the company’s director and principle Andrew Lamberty’s appearance in a forthcoming BBC 2 series.

TOETOE case study

TOETOE toe socks
Campaign:  Press office campaign
Objectives: Raise TOETOE toe socks brand awareness with trade and consumer audiences
Strategy:
Trade: Establish TOETOE as leader in toe separated sock market through key executive i/v placement in key trade publications
Consumer: Communicate product benefits and invite discussion on toe separated footwear through a focus on specialist sports media – golf, tennis, [...]

Broadcast PR for Scam City

We were recently appointed to handle the PR for a new show on the UK’s National Geographic Channel. We had just under 2 weeks from appointment to broadcast to deliver some results. Here’s a case study…

Farnborough Airshow goes Boom!

We recently handled consumer PR for the 2012 Farnborough Airshow

TV PR – Zig Zag appoints Boom!

The production company behind award winning TV shows including ‘Freddie Flintoff Versus the World’, Channel 4 game show ‘Relentless’ and current National Geographic Channel hit ‘Scam City’ have appointed London PR agency Boom! with a brief to build the company’s corporate profile.
Zig Zag Productions has appointed the agency to raise awareness of the studio in [...]

Boom! appointed by Ukash

Ukash, the global e-money network has hired us Boom! with a brief to raise the brand’s profile with gamers

TOETOE® appoints Boom!

The UK’s leading manufacturer of innovative hosiery has appointed Boom! to represent TOETOE®

Straandlooper goes Boom!

Leading digital animation and games studio appoints us to raise their profile

Bombardier appoints Boom!

Wells & Young’s has appointed Boom! to promote Bombardier

Golden Joysticks PR

The project was developed as a three-stage campaign for this audience-voted videogames awards event. The first stage was to engage the industry, then motivate videogame communities and finally alert the mainstream audience. The key challenge was to project coverage outside the games specialist media for this historically trade-facing event.

Consumer brand PR

Another project Justin was instrumental in was Philips’ sponsorship of the global climate crisis awareness campaign Live Earth, which took place in 7 cities around the world on 07.07.07. Justin created the global PR strategy for Philips in their role as Global Lighting Partner for the event and co ordinated activity around the world with local affiliates.

Lara Croft PR

Following a critical mauling of 2004’s Tomb Raider videogame release ‘Angel of Darkness’ it looked like the Lara Croft brand was tired and the whole franchise has run out of steam. UK game publisher and owner of the Lara Croft IP Eidos, needed the much improved game ‘Legend’ to be a success, not just to save the brand but it was crucial to the future of Eidos’s new owners SCI Entertainment.

Miller Genuine Draft

Justin Crosby played a key role in developing a new music experience called The Mill for Miller Genuine Draft, whose brief was to drive their core audience to reappraise and re-engage with the brand in Scotland.

Created to provide a genuinely different platform for emerging music talent, The Mill provides audiences and artists alike with a memorable night of live music in both Glasgow and Edinburgh, where Miller Genuine Draft is a leading lager brand.

CarlingLive

Britain’s No. 1 lager brand Carling was until recently by far the biggest music sponsor in the country. The brand was looking to appeal to the 18-24 year old males across Britain but with particular attention to London where the competition from premium continental brands was more fierce.

Grolsch

Coors Brewers wanted to create experiential brand activity that encouraged consumers to taste the quality of Grolsch and captured a ‘continental drinking experience’. The brief was to create an experience that built on the shared values of brand and audience of premium, effortlessly cool and ‘never rushed’ – targeting consumers of savvy 25-27 year old urban professionals.