SportsDirect News the online news platform for Britain’s biggest sportswear retailer Sports Direct has awarded its digital PR brief to Boom!
Lamberty, one of Britain’s leading fine antique, artwork and retro furniture dealers has appointed Boom! ahead of the company’s director and principle Andrew Lamberty’s appearance in a forthcoming BBC 2 series.
Client: A Squared Elxsi Entertainment
Campaigns: B2B campaign
Objectives: a. Communicate A2E2’s vision and expansion into the international market b. maximise coverage of A2E2‘s announcement of Paul Robinson appointment across international TV trade media c. showcase A2E2’s new brands particularly Secret Millionaire’s Club and SLAM7 & co ordinate PR activity at MIPTV
Strategy: 1. Communicate deeper understanding of [...]
TOETOE toe socks
Campaign: Press office campaign
Objectives: Raise TOETOE toe socks brand awareness with trade and consumer audiences
Trade: Establish TOETOE as leader in toe separated sock market through key executive i/v placement in key trade publications
Consumer: Communicate product benefits and invite discussion on toe separated footwear through a focus on specialist sports media – golf, tennis, [...]
We were recently appointed to handle the PR for a new show on the UK’s National Geographic Channel. We had just under 2 weeks from appointment to broadcast to deliver some results. Here’s a case study…
We’ve been appointed by World Media Rights, a leading UK TV production company to handle their B2B PR.
We recently handled consumer PR for the 2012 Farnborough Airshow
The production company behind award winning TV shows including ‘Freddie Flintoff Versus the World’, Channel 4 game show ‘Relentless’ and current National Geographic Channel hit ‘Scam City’ have appointed London PR agency Boom! with a brief to build the company’s corporate profile.
Zig Zag Productions has appointed the agency to raise awareness of the studio in [...]
A Squared Elxsi Entertainment LLC (A2E2) announces the appointment of Boom! as international PR agency of record.
Ukash, the global e-money network has hired us Boom! with a brief to raise the brand’s profile with gamers
The UK’s leading manufacturer of innovative hosiery has appointed Boom! to represent TOETOE®
Boom! has won a brief to promote Estrella Damm in the UK
Leading digital animation and games studio appoints us to raise their profile
Wells & Young’s has appointed Boom! to promote Bombardier
Hamburg-based dtp entertainment AG develops and publishes entertainment software for all interactive entertainment platforms. Boom! has been briefed to maximise consumer awareness and generate trial of the new racing game which will be online in August 2010 on the Xbox LIVE® online entertainment network, and will appear on PlayStation® Network for PlayStation® 3 and PSP™ (PlayStation®Portable) and on Nintendo Wii™.
The project was developed as a three-stage campaign for this audience-voted videogames awards event. The first stage was to engage the industry, then motivate videogame communities and finally alert the mainstream audience. The key challenge was to project coverage outside the games specialist media for this historically trade-facing event.
Another project Justin was instrumental in was Philips’ sponsorship of the global climate crisis awareness campaign Live Earth, which took place in 7 cities around the world on 07.07.07. Justin created the global PR strategy for Philips in their role as Global Lighting Partner for the event and co ordinated activity around the world with local affiliates.
The UK’s largest independent brewing company Wells and Young’s has appointed us to lead a PR and social media campaign in support of the iconic beer brand, Courage.
Following a critical mauling of 2004’s Tomb Raider videogame release ‘Angel of Darkness’ it looked like the Lara Croft brand was tired and the whole franchise has run out of steam. UK game publisher and owner of the Lara Croft IP Eidos, needed the much improved game ‘Legend’ to be a success, not just to save the brand but it was crucial to the future of Eidos’s new owners SCI Entertainment.
Justin Crosby played a key role in developing a new music experience called The Mill for Miller Genuine Draft, whose brief was to drive their core audience to reappraise and re-engage with the brand in Scotland.
Created to provide a genuinely different platform for emerging music talent, The Mill provides audiences and artists alike with a memorable night of live music in both Glasgow and Edinburgh, where Miller Genuine Draft is a leading lager brand.
Carling’s brief to Cake was to utilise the scale of their venue sponsorship properties in London and drive value from those deals whilst showcasing the brand’s Cold Beer Music identity in music to the 18 – 24 year old Londoners.
Britain’s No. 1 lager brand Carling was until recently by far the biggest music sponsor in the country. The brand was looking to appeal to the 18-24 year old males across Britain but with particular attention to London where the competition from premium continental brands was more fierce.
Coors Brewers wanted to create experiential brand activity that encouraged consumers to taste the quality of Grolsch and captured a ‘continental drinking experience’. The brief was to create an experience that built on the shared values of brand and audience of premium, effortlessly cool and ‘never rushed’ – targeting consumers of savvy 25-27 year old urban professionals.
This unique event combines extreme sports with street culture elements and live nighttime entertainment including a live music stage. The key ticket buying audience are 12 – 30 year olds, active participants in extreme sports / music lifestyle and image conscious males with high disposable incomes.