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PR Case Studies Boom! London PR agency's media coverage for Rupert Bear

Published on August 12th, 2009

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Client: Entertainment Rights

Client:  Entertainment Rights

Campaigns:  Rupert Bear relaunch – new TV show

Objectives: Position Rupert Bear as leading UK children’s property within UK media. Create national and trade news stories to increase brand profile.

Strategy: 1. Exclusive press trip to Cosgrove Hall Films to see the set of the new series and meet the animators. 2. Creative media story – how Rupert could have looked based  3. National and regional radio campaign with v/o artist

Results: Coverage in TV Choice, Daily Express Saturday, Daily Mail Weekend, Daily Telegraph, Sun,  Sunday Telegraph, Mail on Sunday, Radio Times & Guardian G2, Daily Star, Metro, Sunday Mirror Celebs on Sunday & 10 x regional titles and mentions on 5 x regional radio stns

Total coverage included over 170 pieces of press with circulation of coverage topping 69,041,475. Equivalent editorial value £350,000

Outcomes: Rupert Bear – Follow The Magic achieved a massive viewing share of 38.8% amongst children aged 4-6 & viewing share of 29.8% amongst parents with children aged 0-3 on launch, making it the most popular show on Five’s Milkshake



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