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PR Case Studies Otherkin

Published on January 12th, 2012

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Client: Zig Zag Productions

Client: Zig Zag Productions

Campaigns: B2B campaign

Objectives: Generate media coverage through news announcements and feature coverage in key international trade media

Strategy: Develop pipeline of international news stories and feature coverage utilising senior Zig Zag executives in London & New York offices and pitch to media on exclusive/ non exclusive basis

Results: Over 40 international broadcast industry clippings across all key international B2B titles in first 4 months of campaign (campaign ongoing)

Note: coverage displayed is Nov/ Dec 2012 only

Outcomes: Significant uplift in broadcast industry awareness. Campaign ongoing.



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