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Past & present clients
Straandlooper goes Boom!
Leading digital animation and games studio appoints us to raise their profile
Videogame PR
Hamburg-based dtp entertainment AG develops and publishes entertainment software for all interactive entertainment platforms. Boom! has been briefed to maximise consumer awareness and generate trial of the new racing game which will be online in August 2010 on the Xbox LIVE® online entertainment network, and will appear on PlayStation® Network for PlayStation® 3 and PSP™ (PlayStation®Portable) and on Nintendo Wii™.
Golden Joysticks PR
The project was developed as a three-stage campaign for this audience-voted videogames awards event. The first stage was to engage the industry, then motivate videogame communities and finally alert the mainstream audience. The key challenge was to project coverage outside the games specialist media for this historically trade-facing event.
Consumer brand PR
Another project Justin was instrumental in was Philips’ sponsorship of the global climate crisis awareness campaign Live Earth, which took place in 7 cities around the world on 07.07.07. Justin created the global PR strategy for Philips in their role as Global Lighting Partner for the event and co ordinated activity around the world with local affiliates.
Drinks PR
The UK’s largest independent brewing company Wells and Young’s has appointed us to lead a PR and social media campaign in support of the iconic beer brand, Courage.
Lara Croft PR
Following a critical mauling of 2004’s Tomb Raider videogame release ‘Angel of Darkness’ it looked like the Lara Croft brand was tired and the whole franchise has run out of steam. UK game publisher and owner of the Lara Croft IP Eidos, needed the much improved game ‘Legend’ to be a success, not just to save the brand but it was crucial to the future of Eidos’s new owners SCI Entertainment.
Miller Genuine Draft
Justin Crosby played a key role in developing a new music experience called The Mill for Miller Genuine Draft, whose brief was to drive their core audience to reappraise and re-engage with the brand in Scotland.
Created to provide a genuinely different platform for emerging music talent, The Mill provides audiences and artists alike with a memorable night of live music in both Glasgow and Edinburgh, where Miller Genuine Draft is a leading lager brand.
CarlingLive 24
Carling’s brief to Cake was to utilise the scale of their venue sponsorship properties in London and drive value from those deals whilst showcasing the brand’s Cold Beer Music identity in music to the 18 – 24 year old Londoners.
CarlingLive
Britain’s No. 1 lager brand Carling was until recently by far the biggest music sponsor in the country. The brand was looking to appeal to the 18-24 year old males across Britain but with particular attention to London where the competition from premium continental brands was more fierce.
Grolsch
Coors Brewers wanted to create experiential brand activity that encouraged consumers to taste the quality of Grolsch and captured a ‘continental drinking experience’. The brief was to create an experience that built on the shared values of brand and audience of premium, effortlessly cool and ‘never rushed’ – targeting consumers of savvy 25-27 year old urban professionals.
National Adventure Sports Show
This unique event combines extreme sports with street culture elements and live nighttime entertainment including a live music stage. The key ticket buying audience are 12 – 30 year olds, active participants in extreme sports / music lifestyle and image conscious males with high disposable incomes.
Consumer electronics PR for Philips
During his time with MS&L, Boom! founder Justin Crosby was responsible for global and UK PR campaign strategy and activation for Philips Electronics. He oversaw global campaigns for the company’s Healthcare, Consumer Lifestyle and Lighting divisions.
Philips C.R.Y.
Boom!’s Justin Crosby created the partnership between Philips and heart screening charity Cardiac Risk in the Young. The sponsorship and partnership activation played a major role in Philips’ Health and Wellness brand positioning programme in the UK. The activity has been adopted as a best in class case study in Philips’ global brand campaign and continues to benefit hundreds of UK children who are diagnosed with treatable heart conditions.
Xbox
Justin Crosby was responsible for getting the original Microsoft Xbox video game console into the hands of over 500,000 UK gamers. As account lead for Kazoo he identified and negotiated deals with third parties to launch branded outdoor gaming networks to boost awareness of its Xbox Live broadband gaming service.
