The UK’s largest private brewing company Wells & Young’s has appointed us with a PR brief to support the brewery’s Bombardier beer brand.
Wells & Young’s has appointed Boom! to raise the brand’s profile in the run up to St George’s Day and the Royal Wedding as it seeks to build its association with all things English and reinforce its positioning as the ‘Drink of England’.
The campaign, entitled the Great English Knees Up, will run alongside Bombardier’s in-pub activity that has the same theme.
The period from 22nd April to 2nd May sees four bank holidays and two weekends over just eleven days, promising a much needed boost to the UK pub and brewing industries as the UK celebrates Easter, St George’s Day, the Royal Wedding and May Day.
Joanna Dring, PR Manager for Wells and Young’s said: “We’re really excited about this period, which we’re calling the ‘Great English Knees Up.’ Bombardier has helped to grow St George’s Day which is already one of the busiest days in the pub calendar and this April pubs are in for a bumper week and a half. We were impressed by Boom!’s ideas to help amplify the Great English Knees Up to consumers and build on the excitement around this unique event.”
“A patriotic perfect storm is set to take place in late April with St George’s Day and the Royal Wedding taking place over an extended holiday period. We’re looking forward to helping the nation celebrate the occasion with Bombardier – one of the truly iconic English brands.” said Justin Crosby, Boom!’s founder.
