This unique event combines extreme sports with street culture elements and live nighttime entertainment including a live music stage. The key ticket buying audience are 12 – 30 year olds, active participants in extreme sports / music lifestyle and image conscious males with high disposable incomes.
Boom!’s Justin Crosby oversaw the team that generated extensive pre and post launch event coverage, driving ticket sales and building awareness and loyalty for the NASS brand by strategic news announcements, purchase incentive and promotions across two event sites in Somerset and Peterborough.
