Another project Justin was instrumental in was Philips’ sponsorship of the global climate crisis awareness campaign Live Earth, which took place in 7 cities around the world on 07.07.07.
Justin created the global consumer brand PR campaign strategy for Philips in their role as Global Lighting Partner for the event and co ordinated activity around the world with local affiliates. He also created a partnership with Pussycat Dolls, one of the stars of the London show – one of the first shows to take place at the reopened Wembley stadium. The partnership resulted in broadcast and print PR coverage, ensuring Philips sponsorship delivering return on investment through editorial coverage.
