Justin Crosby was responsible for getting the original Microsoft Xbox video game console into the hands of over 500,000 UK gamers. As account lead for Kazoo he identified and negotiated deals with third parties to launch branded outdoor gaming networks to boost awareness of its Xbox Live broadband gaming service.
The console giant charged Justin with raising the service’s brand profile at specific outdoor locations around the country, giving gamers an opportunity to try out the broadband gaming service for themselves.
The deals included five-a-side football firm PowerLeague and the Scream pub chain. The deal with PowerLeague saw Xbox Live consoles placed in football centres around the UK – a deal that still remains in place. The student pub chain Scream placed Xbox Pods in many of its pubs and McKenzie Group installed pods into a number of live music venues.
The network deals were in addition to a series of outdoor experiential activities including sampling activities at music festivals.
