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PR Case Studies Boom! London PR agency client TNT Racers

Published on January 12th, 2012

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DTP Entertainment – TNT Racers

Client: DTP Entertainment

Campaign: TNT Racers

Objectives: Create specialist media awareness for TNT Racers racing game on XBLA/ PSNet/ Wiiware/ PSP

Strategy: Create comprehensive review coverage of title whilst brokering exclusive partnership with FirstPlay, UK’s on console PS3 magazine for free demo giveaway

Results: Coverage across all on/ offline major gaming magazines & blogs

Outcomes: Title exceeded client expectations with demo downloads 30% above target



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