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PR Case Studies Estrella Damm - Taste of London

Published on January 12th, 2012


Estrella Damm – Taste of London

Boom! has been appointed by the UK’s biggest independent brewery, Wells & Young’s with a PR brief to raise awareness of the Spanish premium beer brand, Estrella Damm.

The agency has been charged with building Estrella Damm’s tradition links with pioneering gastronomy, positioning the brand alongside innovative Spanish food.

The campaign will focus on the sponsorship of Taste of London, the capital’s four-day festival of fine food, drink and entertainment in Regent’s Park. Top tapas chef Omar Ollibhoy of innovative new restaurant Tapas Revolution will host a series of ‘Estrella Damm Beer & Tapas Masterclasses’ at the event, showcasing the beer’s role as a perfect accompaniment to contemporary Spanish food.

Joanna Dring, PR Manager for Wells and Young’s said: “Estrella Damm is stylish, trendy and vibrant. It’s Spain’s leading premium beer brand, enjoyed in Britain by discerning consumers who are passionate about great food and drink. We’re looking forward to Boom! communicating the brands personality to a wider UK audience this Summer.”

“We’re delighted to have been appointed to promote Estrella Damm. It’s a premium brand with such an evocative personality – we’re looking forward to encouraging sophisticated UK consumers to experience the taste of ‘The Beer of Barcelona’.” said Justin Crosby, Boom!’s founder.

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