Boom! client Beauty World Search today announces a major new partner in its digital-first global distribution strategy for ‘The Fashion Hero’ with Afro-urban media and entertainment group TRACE acquiring the non-exclusive global streaming rights to TV series and disruptive global social media movement.
The deal will see the Brooke Hogan-fronted 8 x 60’ series feature on TRACE’s network of over 30 digital and mobile services with a reach of nearly 60m subscribers and 200m viewers, listeners and mobile users in 160 countries.
TRACE is the leading youth media brand in Sub-Saharan Africa and the signature afro-urban media brand in France, the Caribbean and the Indian Ocean. It recently launched a new SVOD service in the US and also counts the UK, Brazil and Caribbean as its priority markets.