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PR Case Studies Boom! London PR agency client The Golden Joystick Awards

Published on February 1st, 2012


Future Publishing – Golden Joystick Awards

Client: Future Publishing

Campaign: Golden Joystick Awards 2009/ 2010 – World’s Biigest Video Games Awards

Objectives: Create national media awareness of the UK’s biggest video games awards event, generate in excess of 850k consumer votes and create PR’able execution of Lucozade’s sponsors
hip of the event

Strategy: We created media partnerships with MSN, ShortList, Habbo Hotel and the BBC as well as creating a dedicated blogger media centre with a tailored schedule for this crucial audience. Boom! also created a Guinness World Record attempt for the fastest completion of Sonic the Hedgehog, creating a national news story

Results: International kids TV coverage including BBC Newsround for the record breaking attempt, over 1.25 million votes cast and unprecedented international media coverage for the event

Outcomes: 47% increase on media coverage YOY. Most successful event in Golden Joystick Awards 27 year history

Agency retained for subsequent events

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