A-Squared Elxsi Appoints Boom!
A Squared Elxsi Entertainment LLC (A2E2), a joint venture between A Squared Entertainment and India’s Tata Elxsi Ltd, announces the appointment of Boom! as their international PR agency.
JA Digital is a Grammy-nominated music TV producer who has been behind some of the biggest live music productions in the last few years including the Rolling Stones at Hyde Park and Coldplay Live.
JA Digital have also produced ‘School for Stars’ (13 x 30 for BBC) and a beautiful film they have just produced for Coldplay entitled ‘Ghost Stories’.
In Ghost Stories, a film that brings Coldplay’s new album to life, the band’s performance was filmed in a bespoke amphitheatre with 360-immersive screens, at Sony Picture’s Studios in LA in front of an intimate audience. The film also features beautiful, cinematic vignettes that ensure this is much more than a performance only film.
The company also works with some of the world’s biggest brands to connect with youth audiences through music. They created a unique collaboration between Tinie Tempah and PlayStation to coincide with the release of Tinie’s new album and the launch of the PS4 console.