News
MSN, ShortList & Bliss in for Joysticks
MSN, ShortList & Bliss in for Joysticks

MSN, ShortList and Bliss are all partnering with the event, reflecting the increasingly mainstream appeal of the video games industry in 2009. The only UK industry accolades voted for by the the gamers themselves, The Golden Joystick Awards approaches its 27th year with each of the partner’s readers and subscribers being encouraged to vote for their favourite games of 2009

Future Publishing – a case study
Future Publishing - a case study

Golden Joystick Awards Case study
Campaign
Golden Joystick Awards 2009
Client
Future UK
Objectives
Achieve 1 million consumer votes for awards
Partner with Future’s in-house PR resource to increase awareness of Golden Joystick Awards among consumers and industry

Strategy & plan
The project was developed as a three-stage campaign for this audience-voted videogames awards event. The first stage was to engage the industry, then [...]

Boom! time!
Boom! time!

27 July 2009 Former Taylor Herring and Manning, Selvage & Lee director Justin Crosby today launches a new PR and creative communications agency called Boom!

The agency is a communications shop offering strategic PR consultancy and creative activation solutions to both entertainment brands and consumer brands operating in the entertainment industry.

In over 15 years with Kazoo, Cake, Taylor Herring and Manning, Selvage & Lee, Crosby won and led award winning, entertainment-focused accounts such as Microsoft Xbox, BT Openworld Games and Music, Philips Electronics, Carling, Miller Genuine Draft, Celador and Eidos.