Boom! reappointed for Joysticks 2.0

We’re delighted to have been reappointed by Future UK to handle communications for the 2010 Golden Joystick Awards.

2009’s campaign exceeded the target of 1 million votes and reached 1,223,646 public votes cast – the biggest haul of votes in the event’s 27 year history and a 47% increase on the previous voting record.

We’re placing a higher emphasis on social media in our 2010 campaign. Whilst our expanded blogger outreach programme and media relations/ partnerships will still form a vital element of our remit, social media activity presents a huge opportunity to engage the gaming community more than ever before. We’ll be creating content, stimulating debate and implementing some exciting creative ideas across all the major social media networks.

Watch this space for campaign developments – we’re setting the bar even higher in our second year promoting the world’s biggest public voting video games awards! The Joysticks 2010 is set to be the biggest and best celebration of the thriving video games industry yet!