The UK’s largest independent brewing company Wells and Young’s has appointed us to lead a PR and social media campaign in support of the brewery’s iconic Courage beer brand.

We’ve been briefed to support the brand’s new advertising campaign that aims to build awareness for its iconic ‘Take Courage’ slogan.
Boom! will provide social media strategic consultancy and traditional media outreach to build awareness for the campaign which aims to celebrate Courage’s rich heritage and role at the heart of pub conversations.

Joanna Dring, PR Manager for Wells and Young’s and one of PR Week’s current ‘29 under 29′ said “Boom! showed a strong understanding of the market and the consumer, and came up with a robust strategic approach and an insightful creative platform. We’re excited to see the results of this campaign and look forward to working closely with the agency in this exciting phase of the Courage brand’s development”.

“We’re delighted to have been appointed by the UK’s largest independent brewer to work with an iconic British beer. Utilising social media and traditional channels, we’ll be reconnecting Courage with its loyal and passionate following.” said Justin Crosby, Boom!’s founder.
The Courage brand has over 200 years of brewing pedigree across it’s ever popular Courage Best Bitter brand and premium cask ale Courage Directors.

Our appointment coincides with our first birthday and our move to new offices in Clerkenwell.