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PR Case Studies

Black Ops ii - World Media Rights

Case Study: World Media Rights

Published on January 12th, 2012

Client:  World Media Rights Campaigns:  B2B campaign Objectives: Generate media coverage through news announcements and feature coverage in key international trade media Strategy: 1. Challenge the belief system underpinning broadcasting/ content distribution and highlight WMR’s unique production …... Read More


PR Case Studies

Boom! London PR agency client Miller

Miller Genuine Draft – The Mill

Published on January 12th, 2012

Justin Crosby played a key role in developing a new music experience called The Mill for Miller Genuine Draft, whose brief was to drive their core audience to reappraise and re-engage with the brand in Scotland. Created to …... Read More


PR Case Studies

Estrella Damm - Taste of London

Estrella Damm – Taste of London

Published on January 12th, 2012

Boom! has been appointed by the UK’s biggest independent brewery, Wells & Young’s with a PR brief to raise awareness of the Spanish premium beer brand, Estrella Damm. The agency has been charged with building Estrella Damm’s tradition links …... Read More


PR Case Studies

Farnborough Air Show

Farnborough Air Show

Published on January 12th, 2012

We recently handled consumer PR for the Farnborough Airshow 2012. Working closely with the in house team and major corporate sponsors we generated coverage in national print and online titles and long lead lifestyle titles. We also …... Read More


PR Case Studies

Boom! London PR agency client Carling 'Feeder' gig

Carling – Music sponsorship

Published on January 12th, 2012

Client: Coors Brewers Campaign: CarlingLive 24 Brief: Create activity that will target 18-24 year old males nationally and in London & leverage scale of Carling venue sponsorship properties in London. Showcase brand’s identity in music. Key criteria: …... Read More


PR Case Studies

Boom! London PR agency client Grolsch

Grolsch – Summer Set

Published on January 12th, 2012

Coors Brewers wanted to create experiential brand activity that encouraged consumers to taste the quality of Grolsch and captured a ‘continental drinking experience’. The brief was to create an experience that built on the shared values of brand …... Read More


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