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PR Case Studies

Boom! London PR agency client TNT Racers

DTP Entertainment – TNT Racers

Published on January 12th, 2012

Client: DTP Entertainment Campaign: TNT Racers Objectives: Create specialist media awareness for TNT Racers racing game on XBLA/ PSNet/ Wiiware/ PSP Strategy: Create comprehensive review coverage of title whilst brokering exclusive partnership with FirstPlay, UK’s on console PS3 magazine for free …... Read More

PR Case Studies

Boom! London PR agency client Lara Croft

EIDOS – Lara Croft relaunch

Published on January 12th, 2012

Client:  Eidos Campaigns:  Lara Croft relaunch Objectives: Create significant coverage across media sectors at launch. Position Tomb Raider: Legend as a ‘must have’ game. Create #1 hit at launch. Re establish brands credibility with consumers and …... Read More

PR Blog


Blog: What is Public Relations?

Published on November 29th, 2011

This week, the Chartered Institute of Public Relations (CIPR) threw its weight behind the Public Relations Society of America’s (PRSA) “PR Defined” initiative – “a collaborative, industry-wide effort to develop a modern definition for the new …... Read More

PR Blog


Blog: Top tips for copywriting for the web

Published on November 19th, 2011

There are hundreds of thousands of websites out there and this figure is rising by the second. Try a simple Google search like “pubs in Hampstead” and it will probably yield far more pages and hits …... Read More

PR Blog


Blog: Porn on the plane – is it gonna fly?

Published on November 14th, 2011

Last week saw Silvio Berlusconi resign and James Murdoch face the culture, media and sport committee again, Ryanair’s CEO and shameless self-publicist Michael O’Leary has come up with a madcap idea. Again. Just in case you …... Read More

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