Published on December 3rd, 20130
TV PR Case Study: Andrew Lamberty
Client: Andrew Lamberty
Campaign: Auction Hero/ Personal PR
Objectives: Raise auctioneer and 20th century design expert Andrew’s profile as a TV personality and drive awareness of Lamberty Ltd.
Strategy: Secure coverage in national and regional, print, broadcast and online media to capitalise on ‘Auction Hero’ TV broadcast.
Results: 29 pieces of coverage in print, broadcast and online media including features in The Sunday Telegraph, London Evening Standard, Mail Online, BBC London radio and an appearance on an ITV News debate.
Outcomes: Andrew Lamberty is in discussion about further TV projects. Massive increase in gallery enquires and traffic to lamberty.co.uk.
What the client said: “Justin delivered a committed intelligently formed media blitz that was very effective in raising my profile ahead of my BBC show. I don’t know why anyone would want to spend money on a magazine ad when you can get 20 times the exposure for the same price with Justin”. Andrew Lamberty, TV Presenter & Owner- Lamberty