Published on November 24th, 20130
TV PR case study: Giant Wheel Animation
Campaign: MIPCOM 2013
Objectives: Raise profile of ‘Lily & Friends’ and influence key buyers in global TV/ Film/ animation industries ahead of MIPCOM/ MipJunior. Support GWA MIPCOM sales efforts through PR
Strategy: Secure key product and feature piece coverage focusing on ‘Lily & Friends’ in international broadcast, licensing and MIPCOM market media by releasing timely news stories and assets/ imagery through a focused B2B media relations campaign
Results: 21 pieces of coverage including international trade media and MIPDaily news articles, Pick of the Show product features and key executive profiling pieces
Outcomes: Pre event coverage built significant interest with key buyers and existing partners. Giant Wheel secured influential presentation meetings at the market with potential new partners as a result.
What the client said: “Justin is a detail oriented PR strategist who helped us in our PR campaign leading to MIPCom. His understanding of the market is great and I would recommend Justin to any business who are in need of some exposure to raise their profile”. Somu Mohapatra, Creative Director Giant Wheel Animation