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PR Case Studies rsz_giantwheelanimation_boom_pr 2

Published on November 24th, 2013

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TV PR case study: Giant Wheel Animation

Giant Wheel Animation Boom PR coverageCoverage secured for Giant Wheel Animation

Campaign: MIPCOM 2013

Objectives: Raise profile of ‘Lily & Friends’ and influence key buyers in global TV/ Film/ animation industries ahead of MIPCOM/ MipJunior. Support GWA MIPCOM sales efforts through PR

Strategy: Secure key product and feature piece coverage focusing on ‘Lily & Friends’ in international broadcast, licensing and MIPCOM market media by releasing timely news stories and assets/ imagery through a focused B2B media relations campaign

Results: 21 pieces of coverage including international trade media and MIPDaily news articles, Pick of the Show product features and key executive profiling pieces

Outcomes: Pre event coverage built significant interest with key buyers and existing partners. Giant Wheel secured influential presentation meetings at the market with potential new partners as a result.

What the client said: “Justin is a detail oriented PR strategist who helped us in our PR campaign leading to MIPCom. His understanding of the market is great and I would recommend Justin to any business who are in need of some exposure to raise their profile”Somu Mohapatra, Creative Director Giant Wheel Animation

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