Published on November 26th, 20130
TV PR case study: World Media Rights
Campaigns: Various B2B campaigns
Objectives: Raise profile of World Media Rights corporate brand and properties in key international trade media and major trade markets
Strategy: Develop pipeline of solid international B2B news stories, thought leadership feature coverage and speaker opportunities at key industry markets. Utilize senior World Media Rights executives and disseminate to media on exclusive/ non exclusive basis. Position WMR as experts in historic programming. Develop and place creative stories in national consumer media to drive tune in.
Results: Widespread media coverage across all key international B2B titles (campaign ongoing)
Outcomes: Significant uplift in global content industry awareness. Numerous examples of positive influence with commissioners and key stakeholders (confidential). Campaign ongoing.
What the client said: “We have tried several television PR agencies. Typically they initially promise the earth – and then, when it comes to it, you find yourself confronted by a group of trainee PR executives running around in circles and achieving nothing. The only effective television PR we have ever achieved comes straight from Boom! and Justin Crosby. He tells you what will be achieved, in what timeline, and then proceeds to hit targets as if they were ducks in a shooting gallery. He has raised the profile of World Media Rights from obscurity to one of the most watched and feared factual television producers in the shark pool that is UK television production”. Alan Griffiths, CEO World Media Rights