Published on November 24th, 20130
TV PR case study: Zig Zag Productions
Campaigns: B2B campaign
Objectives: Raise profile of Zig Zag Productions and properties in key international trade media and major trade markets
Strategy: Develop pipeline of international news stories, thought leadership feature coverage and speaker opportunities at key industry markets around strategic themes. Utilize senior Zig Zag executives in London & New York offices and disseminate to media on exclusive/ non exclusive basis.
Results: Over 100 international broadcast industry clippings across all key international B2B titles in under 12 months (campaign ongoing)
Outcomes: Significant uplift in global content industry awareness. Numerous examples of positive influence with commissioners and key stakeholders (confidential). Campaign ongoing.
What the client said: ”Justin and Boom! are by far the most prolific, proactive and results driven PR agency we have ever had the pleasure of working with. Always keen to strategise from brief to brief, they keep us informed and as well as being a great guy to work with, Justin really pulls up the trees – we can’t recommend them highly enough!” Kevin Utton, COO – Zig Zag Productions