Published on November 15th, 20120
News: TV PR – Zig Zag appoints Boom!
The production company behind award winning TV shows including ‘Freddie Flintoff Versus the World’, Channel 4 game show ‘Relentless’ and current National Geographic Channel hit ‘Scam City’ have appointed London PR agency Boom! with a brief to build the company’s corporate profile.
Zig Zag Productions has appointed the agency to raise awareness of the studio in a global B2B brief. It has charged Boom! with raising its profile and gaining wider recognition around the world as one of the UK’s leading independent TV production companies.
Zig Zag develops a wide range of programming ranging from factual documentaries to groundbreaking entertainment shows, supplying a wide range of international broadcasters. The company is based in London with an office in New York.
The appointment is the latest client to join Boom!’s TV PR client roster that also includes broadcaster Andrew Neil’s production company World Media Rights.
Leila Monks, VP Commercial & Current Production said: “Boom! did a great job of generating consumer awareness around one of our shows, ‘Scam City’ in October. We’re looking forward to them doing the same for our global corporate profile”.
“Zig Zag are fast growing, independent British TV producer with some fantastic new shows and formats in development” said Justin Crosby, founder of Boom! “They’ve become renowned across the industry for their innovative and diverse programming and we’re delighted to be further enhancing that reputation around the world”.