Published on January 12th, 20120
Zig Zag Productions/ National Geographic Channel
Client: ZigZag / National Geographic Channel
Campaigns: Scam City launch
Objectives: Drive awareness and build audience for new Scan City TV series on Nat Geo and aid recommission of 2nd series for Zig Zag.
Strategy: Focus on travel sections of media to take show to wider audience outside TV. Leverage programme talent, Conor Woodman to expand on his scam experiences and bring human interest/ consumer affairs element to the story
Results: Double page spread features in The Sun, Daily Telegraph and TNT Magazine in week of broadcast. Other significant features in MSN Travel, Zoo Today, Sabotage Times, full page in Sunday Mercury and Telegraph Online.
6 minute appearance on Sky News on day of broadcast. Scheduled appearance on Late Late Show st time of writing.
Outcomes: Coverage secured significant ratings boost. 2nd series recommission currently in discussion.