Chief Creative Officer to spearhead growth of original video across Future plc as Barcroft Studios CEO Sam Barcroft & COO Caspar Norman depart

 Future plc, the global platform for specialist media, today announces that Alex Morris, Chief Creative Officer of Boom! client Barcroft Studios, will take over the day to day running of the award-winning factual production company.

Alex will also lead Future Studios, taking responsibility for the company’s new video centre of excellence to capitalise on growing monetisation opportunities in original video across its stable of media brands. 

The move comes as founder and CEO Sam Barcroft and COO Caspar Norman, having overseen the successful integration of the businesses since its acquisition in 2019, announced they will depart the business in December 2020.

John Farrar, Barcroft Studios Creative Director will support Alex in his new expanded role, providing creative input to Future Studios whilst continuing to run the TV division and lead on projects for external clients including Channel 4, Discovery and Snapchat.