Client news · 15 January, 2016

Barcroft Media announces Sky Q content deal

Boom! client Barcroft Media and Sky announce agreement that sees Barcroft Media’s short form video content available on Sky Q.

Boom! client and leading popular factual content producer and distributor Barcroft Media and Sky, Europe’s leading entertainment company today announce an agreement that sees Barcroft Media’s short form video content available on Sky Q, the next-generation home entertainment system.

In the company’s first major OTT content deal with a UK broadcast platform, 400 new and classic Barcroft Media-produced short form popular factual films, depicting ‘the amazing side of life’ will be available to viewers on the new Sky Q box.

Barcroft Media produces and distributes at least five factual mini-docs per week in a news format that regularly sets the popular agenda through social media and creates headlines in news outlets around the world.

The films will span a number of different subject areas including Natural World and Animals, Heart Warmers and Adventure Sport.

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The company’s ultra sharable content has seen the business build Barcroft TV, the leading popular factual content channel on YouTube that has to date attracted over 1.7 million global subscribers, 1.6 billion views of long and short form content. Barcroft TV is also one of YouTube’s most popular news channels* and 2015 saw the launch of the brand’s own online free to air content platform Barcroft.TV.

Available in early 2016 Sky Q will reimagine TV for the way people live today with a wireless home entertainment experience that’s available everywhere even outside the home. Inspired by the way you watch Fluid Viewing™ will allow you to stream recordings throughout your home, pause a show in one room, and carry on in another no matter whether you’re using a TV or tablet. It will also let you watch all your favourite TV alongside videos from YouTube, on demand music videos from Vevo and stream the best of the web to any TV connected to Sky Q or Sky Q Mini.

Barcroft TV currently averages over 100 million video views per month across other digital video platforms including YouTube, Yahoo, China’s YouKu TudouGyao! in Japan, AOL On and MSN.

“We’re always delighted to make our content available to new audiences and Sky Q is the most exciting and ambitious new platform launch for some time. We’re proud to be part of their offer from the very beginning”. 

— Sam Barcroft, CEO of Barcroft Media.