‘The Fashion Hero’ goes global with TRACE
Boom! client Beauty World Search announces a major new distribution partnership with Afro-urban media and entertainment group TRACE for 'The Fashion Hero'.
Boom! is excited to have been appointed by Beauty World Search to handle the global B2B PR and marketing for competitive reality show and global beauty and modelling movement The Fashion Hero.
‘The Fashion Hero’ is a TV series, TV format and a movement to celebrate diversity, and change the perception of beauty. It’s a modelling talent show, but it’s not about the looks: the talents the show is seeking are charisma, personality and character.
Hosted by international personality Brooke Hogan (daughter of legendary WWE wrestler Hulk Hogan), chosen participants from around the world compete before a panel of renowned world class designers to feature in their forthcoming international advertising campaigns.
We’ve already handled activity around MIPCOM and NATPE and the next stage of our campaign takes us to MIPTV 2017.