Case Study

A Squared Elxsi Entertainment


A Squared Elxsi Entertainment


B2B campaign


A Squared Elxsi Entertainment LLC (A2E2) is  a joint venture between A Squared Entertainment and Tata Elxsi Ltd. The business is a full-service brand entertainment company, creating   developing, producing, programming, marketing, merchandising and distributing content across all channels: online, offline, on-air, and at retail.

The company briefed Boom! to raise their profile in the run up to and at the market to help support their sales drive at MIPTV 2012



1. Communicate deeper understanding of ‘Content with a Purpose’ messaging to international industry audience as a means of differentiation in the marketplace

2. Position A2E2 as a global thought leader in the next generation content/ animation industry

3. Leverage key executives’ industry profile to create feature pieces

4. Manage and coordinate launch events and press conferences to maximise coverage volume & quality

Coverage secured for A2E2

Coverage secured for A2E2


  • Significant news and feature overage achieved across multiple stories in all key global B2B broadcast media.
  • Secured several speaker slots for round table media sessions and panels appearances at MIPCOM 2012


  • Triggered additional new business meetings with several international distributors leading to several distribution deals.
  • Key executive profiles raised to a point where A2E2 spokespeople addressed the industry at October 2012’s MIPCOM/ MIPJunior event

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