Andrew Lamberty
Client:
Andrew Lamberty
Campaign:
Auction Hero/ Personal PR
Overview:
Andrew Lamberty owns and runs Lamberty Ltd in London. The business is a well-established and highly regarded company, situated in London’s Belgravia.
Andrew appeared in BBC2 TV series ‘Auction Hero’ and Channel 4’s show ‘4 Rooms’.
Andrew tasked us with building his profile with the TV industry and consumer audiences, allowing him to capitalise on his appearance in ‘Auction Hero’ and thus further develop other commercial projects
— Andrew Lamberty, TV presenter & owner Lamberty Ltd“Justin delivered a committed intelligently formed media blitz that was very effective in raising my profile ahead of my BBC show. I don’t know why anyone would want to spend money on a magazine ad when you can get 20 times the exposure for the same price with Justin
”
Objectives:
- Raise auctioneer and 20th century design expert Andrew’s profile as a TV personality and drive awareness of Lamberty Ltd
Strategy:
- Secure coverage in national and regional, print, broadcast and online media to capitalise on ‘Auction Hero’ TV broadcast
Selection of coverage we generated in target media for Andrew Lamberty
Results:
- 29 pieces of coverage in print, broadcast and online media including features in The Sunday Telegraph, London Evening Standard, Mail Online, BBC London radio and an appearance on an ITV News debate
Outcomes:
- Massive increase in gallery enquires and traffic to website and led to Andrew discussing further TV projects with broadcasters and production companies
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