Strategy:
- Create activity that appealed to adults and children, tapping into the nostalgia of the brand – we created the first ever Mr. Men art exhibition to coincide with the release of the new books featuring Mr Birthday and Little Miss Birthday
Client:
Chorion
Campaign:
Mr. Men brand campaign
Objectives:
Re-establish the Mr. Men & Little Miss within the consciousness of adult and children consumers, communicate the heritage of the Mr. Men brand via 35th anniversary. Generate desire within the target market for the two new characters – Mr Birthday & Little Miss Birthday
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