Position Rupert Bear as leading UK children’s property within UK media. Create national and trade news stories to increase brand profile
Exclusive press trip to Cosgrove Hall Films to see the set of the new series and meet the animators.
Creative media story – how Rupert could have looked based
National and regional radio campaign with v/o artist
Coverage in TV Choice, Daily Express Saturday, Daily Mail Weekend, Daily Telegraph, Sun, Sunday Telegraph, Mail on Sunday, Radio Times & Guardian G2, Daily Star, Metro, Sunday Mirror Celebs on Sunday & 10 x regional titles and mentions on 5 x regional radio stations
Total coverage included over 170 pieces of press with circulation of coverage topping 69,041,475. Equivalent editorial value £350,000
Rupert Bear – Follow The Magic achieved a massive viewing share of 38.8% amongst children aged 4-6 & viewing share of 29.8% amongst parents with children aged 0-3 on launch, making it the most popular show on Five’s Milkshake