Strategy
- Exclusive press trip to Cosgrove Hall Films to see the set of the new series and meet the animators.
- Creative media story – how Rupert could have looked based
- National and regional radio campaign with v/o artist
Entertainment Rights
Client:
Entertainment Rights
Campaign:
Rupert Bear relaunch – new TV show
Objectives:
Position Rupert Bear as leading UK children’s property within UK media. Create national and trade news stories to increase brand profile
Results
- Coverage in TV Choice, Daily Express Saturday, Daily Mail Weekend, Daily Telegraph, Sun, Sunday Telegraph, Mail on Sunday, Radio Times & Guardian G2, Daily Star, Metro, Sunday Mirror Celebs on Sunday & 10 x regional titles and mentions on 5 x regional radio stations
- Total coverage included over 170 pieces of press with circulation of coverage topping 69,041,475. Equivalent editorial value £350,000
Outcomes
- Rupert Bear – Follow The Magic achieved a massive viewing share of 38.8% amongst children aged 4-6 & viewing share of 29.8% amongst parents with children aged 0-3 on launch, making it the most popular show on Five’s Milkshake
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