Giant Wheel Animation are a CGI animation studio creating high quality animated content across multiple platforms. Founded by experienced professionals, the team boasts a wide range of CGI animation talent.
The company asked Boom! to propose a communications plan to raise the profile of the company’s ‘Lily & Friends’ IP in the international animation, broadcast and licensing trade media in the run up to, and including MIPCOM 2013
“Justin is a detail oriented PR strategist who helped us in our PR campaign leading to MIPCom. His understanding of the market is great and I would recommend Justin to any business who are in need of some exposure to raise their profile”.
— Somu Mohapatra, Creative Director Giant Wheel Animation
Secure key product and feature piece coverage focusing on ‘Lily & Friends’ in international broadcast, licensing and MIPCOM market media by releasing timely news stories and assets/ imagery through a focused B2B media relations campaign
21 pieces of coverage including international trade media and MIPDaily news articles, Pick of the Show product features and key executive profiling pieces
Pre event coverage built significant interest with key buyers and existing partners. Giant Wheel secured influential presentation meetings at the market with potential new partners as a result
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