Strategy:
- Secure key product and feature piece coverage focusing on ‘Lily & Friends’ in international broadcast, licensing and MIPCOM market media by releasing timely news stories and assets/ imagery through a focused B2B media relations campaign
Giant Wheel Animation
Client:
Giant Wheel Animation
Campaign:
MIPCOM 2013
Overview:
Giant Wheel Animation are a CGI animation studio creating high quality animated content across multiple platforms. Founded by experienced professionals, the team boasts a wide range of CGI animation talent.
The company asked Boom! to propose a communications plan to raise the profile of the company’s ‘Lily & Friends’ IP in the international animation, broadcast and licensing trade media in the run up to, and including MIPCOM 2013
— Somu Mohapatra, Creative Director Giant Wheel Animation““Justin is a detail oriented PR strategist who helped us in our PR campaign leading to MIPCom. His understanding of the market is great and I would recommend Justin to any business who are in need of some exposure to raise their profile”.
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Media coverage achieved for Giant Wheel Animation
Results:
- 21 pieces of coverage including international trade media and MIPDaily news articles, Pick of the Show product features and key executive profiling pieces
Outcomes:
- Pre event coverage built significant interest with key buyers and existing partners. Giant Wheel secured influential presentation meetings at the market with potential new partners as a result
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