Objectives:
- Raise awareness of New Bond Street Pawnbrokers with potential customers and wider business community
New Bond St Pawnbrokers
Client:
David Sonnenthal/ New Bond Street Pawnbrokers
Campaign:
Consumer PR campaign
Overview:
David Sonnenthal owns and runs New Bond Street Pawnbrokers. The business is a well- established and highly regarded company, situated in London’s West End.
David appeared as a dealer in Channel 4 show ‘4 Rooms’.
David hired us to reposition his brand and launch a new website to coincide with the TX
— David Sonnenthal - Founder & CEO, New Bond Street Pawnbrokers“Justin and the Boom team went above and beyond my expectations. Great communications from everyone involved, worked with me to build a tailor made campaign round myself and company NBSP. Took the effort to really understand the markets myself and company trade in. Effective, direct, positive attitude and ‘out of the box thinking’ would highly recommend Justin and the Boom team to anyone looking for some quality PR. Will for sure be working with Boom again soon
”
Strategy:
- The original strategy was to capitalise on David’s role in the Channel 4 program ‘4 Rooms’
- Last minute TX lead times necessitated an alternative approach mid campaign. Focus was subsequently shifted onto positioning New Bond Street Pawnbrokers as the new face of high-end pawnbroking. News angle created to announce company had broken the £50m loan barrier and feature coverage generated on the back of this news hook
Results:
- 70% more coverage achieved than original target, including features in The Telegraph, The Telegraph Online, London Loves Business and Octane magazine
Outcomes:
- Positive increase in new business enquiries for New Bond Street Pawnbrokers generating new and more eclectic items and clients
- The business also received recognition from industry bodies and peers on how the business represented the industry positively.
A sample coverage we generated in target media for David/ NBSP
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