Case Study

Scam City – programme PR


Zig Zag Productions/ Nat Geo Channel


Scam City consumer PR launch


We were drafted in with only 2 weeks before TX to generate consumer PR to drive tune in in UK

“Justin was hired to do some PR on a client’s TV series as it launched in the UK and globally. He came to the project late in the day but managed to systematically cover every broadcast, web and print angle and approach possible, to achieve very good results. His communication with us throughout was exemplary so we knew what to expect and could also manage our client’s expectation. He also accompanied the client to a very early TV appearance and made sure he was happy and relaxed throughout – I felt that my client was in great hands. Warmly recommended.”

— Miranda Chadwick – Senior broadcast agent ROAR Global


  • Focus on travel sections of media to take show to wider audience outside TV
  • Leverage programme talent, Conor Woodman to expand on his scam experiences and bring human interest/consumer affairs element to the story


  • Double page spread features in The Sun, Daily Telegraph and TNT Magazine in week of broadcast. Other significant features in MSN Travel, Zoo Today, Sabotage Times, full page in Sunday Mercury and Telegraph Online
  • 6 minute appearance on Sky News on day of broadcast
  • The series was recommissioned
Sample of consumer coverage generated by Boom! for 'Scam City'

Sample of consumer coverage generated by Boom! for 'Scam City'

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