Objective:
- Raise profile of World Media Rights corporate brand and properties in key international trade media and major trade markets
World Media Rights
Client:
World Media Rights
Campaigns:
Various B2B campaigns
Overview:
World Media Rights is a prolific, long established producer of factual programming for the international market.
Created in 2007, the company supplies factual TV programming to over 55 countries globally and its programmes are regularly broadcast on channels and platforms including Discovery, CCTV in China, Netflix, Planete, ZDF, Foxtel, Mediaset and UKTV.
Successful US cable programming franchises include ‘Black Ops’, ‘Air Crash Confidential’ and ‘Myth Hunters’.
— Alan Griffiths, CEO World Media Rights““We have tried several television PR agencies. Typically they initially promise the earth – and then, when it comes to it, you find yourself confronted by a group of trainee PR executives running around in circles and achieving nothing. The only effective television PR we have ever achieved comes straight from Boom! and Justin Crosby. He tells you what will be achieved, in what timeline, and then proceeds to hit targets as if they were ducks in a shooting gallery. He has raised the profile of World Media Rights from obscurity to one of the most watched and feared factual television producers in the shark pool that is UK television production”.
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Strategy:
- Develop pipeline of solid international B2B news stories, thought leadership feature coverage and speaker opportunities at key industry markets
- Utilize senior World Media Rights executives and disseminate to media on exclusive/ non exclusive basis.
- Position WMR as experts in historic programming
- Develop and place creative stories in national consumer media to drive tune in
Results:
- Over 100 news and feature articles generated across target media
A small selection of coverage we've generated for World Media Rights
If you'd like to discuss how we can raise the profile and reputation of your business, please get in touch