Case Study

Zig Zag Productions


Zig Zag Productions


B2B campaign


Zig Zag Productions is one of the UK’s foremost independent Television Production companies formed in 1999 by Danny Fenton and Kevin Utton. Zig Zag has grown to become an internationally renowned, respected and award-winning television producer in the most highly competitive TV markets.

Headquartered in London, Zig Zag has produced over 650 hours of original programming for over 50 broadcasters worldwide since its inception, across multiple programme genres including, factual, observational documentaries, factual entertainment, entertainment, game shows, cookery, sports and news reactive programming.


We’re proud to have represented Zig Zag since 2013.

"Justin and Boom! are by far the most prolific, proactive and results driven PR agency we have ever had the pleasure of working with. Always keen to strategise from brief to brief, they keep us informed and as well as being a great guy to work with, Justin really pulls up the trees – we can’t recommend them highly enough!”

— Kevin Utton, COO Zig Zag Productions


  • Raise profile of Zig Zag Productions and properties in key international trade media and major trade markets


  • Develop pipeline of international news stories, thought leadership feature coverage and speaker opportunities at key industry markets around strategic themes. Utilise senior Zig Zag executives in London & New York offices and disseminate to media on exclusive/ non exclusive basis.


  • Over 100 international broadcast industry clippings across all key international B2B titles in under 12 months


  • Significant uplift in global content industry awareness. Numerous examples of positive influence with commissioners and key stakeholders (confidential).
Coverage generated for Zig Zag Productions in target media

Coverage generated for Zig Zag Productions in target media

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