Objectives:
- Establish Buccaneer Media as an innovative international leader in content production across the broadcast industry globally – particularly in the UK & US markets
Buccaneer Media
Client: Buccaneer Media
Campaign: Buccaneer/ ‘Marcella’ B2B PR Campaign
Overview:
We’re proud to have represented Buccaneer Media since 2015. Buccaneer is an innovative and diverse content production company founded by Tony Wood, one of the UK’s most successful producers. Responsible for some of the UK’s most talked about television brands, Tony was producer on scripted hits including ‘Coronation Street’ and is perhaps best known for being a co-creator of British structured reality mega hit ‘The Only Way is Essex’.
Headquartered in London, Buccaneer is committed to producing content of excellence and volume. The company is currently working with some the world’s best writing talent including Irvine Welsh, Rose Tremain, Hans Rosenfeldt, Lars Lundstrom and Deborah Moggach to create premium, memorable scripted series in partnership with a variety of content platforms across the world.
We work with Buccaneer on an ongoing basis – this case study relates to January – December 2016
— Tony Wood, CEO Buccaneer Media.““We’ve worked with Boom! since 2015 and since then Justin has delivered a highly effective PR campaign for Buccaneer and our productions. I’d recommend Boom! as a strategic PR partner for any company looking to raise their profile in the global content industry”
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Strategy:
- Create pipeline of B2B news to establish media momentum for individual programmes, hires and umbrella Buccaneer corporate brand collectively
- Generate feature article and speaker opportunities in the international TV industry media around the commission and launch of new drama commission ‘Marcella’.
- Identify opportunities in consumer media to support ITV press team
A small selection of coverage generated for Marcella and Buccaneer
Results:
- Over 100 news and feature articles generated across trade and consumer media
- Feature articles across multiple outlets including Evening Standard, Guardian, Daily Telegraph, Broadcast, Drama Quarterly and C21
- Secured panel slots at Edinburgh TV festival and Broadcast Commissioning Forum
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