Nations and regions HQ launch event, Leeds 2019
Pact is the trade association representing the commercial interests of UK independent television, film, digital, children’s and animation media companies.
On May 7th, 2019, the organisation welcomed stakeholders from across the national and local content production industry to launch its new out of London office in Leeds, situated in the city’s Round Foundry Media Centre.
To mark the official launch, Pact held an evening reception event with guests including Ian Katz, Director of Programmes at Channel 4; Tom Riordan, Chief Executive of Leeds City Council and scriptwriter-producer-director Kay Mellor. Representatives from local and national production companies and press were also in attendance.
Boom! PR was enlisted to propose a communications strategy to maximise awareness of the event with local, national and trade media – as well as key industry stakeholders.
The event came just months after UK broadcaster Channel 4 announced its decision to locate its new National Headquarters in the city.