Objectives:
- Build awareness of Pact’s Leeds office launch through a targeted B2B PR campaign
- Communicate Pact’s Nations and Regions strategy to a wide range of industry stakeholders and media
Pact
Client:
Pact
Campaign:
Nations and regions HQ launch event, Leeds 2019
Overview:
Pact is the trade association representing the commercial interests of UK independent television, film, digital, children’s and animation media companies.
On May 7th, 2019, the organisation welcomed stakeholders from across the national and local content production industry to launch its new out of London office in Leeds, situated in the city’s Round Foundry Media Centre.
To mark the official launch, Pact held an evening reception event with guests including Ian Katz, Director of Programmes at Channel 4; Tom Riordan, Chief Executive of Leeds City Council and scriptwriter-producer-director Kay Mellor. Representatives from local and national production companies and press were also in attendance.
Boom! PR was enlisted to propose a communications strategy to maximise awareness of the event with local, national and trade media – as well as key industry stakeholders.
The event came just months after UK broadcaster Channel 4 announced its decision to locate its new National Headquarters in the city.
— John McVay OBE, Chief Executive, Pact““It was important to us that the launch of our new office in Leeds not only was well received locally but also communicated a new strategy for Pact companies out of London.
Boom successfully delivered our objectives, professionally; on time, on budget and with a few laughs to boot””
Strategy:
- Communicate key messages through impactful news and thought leadership-based media relations activity
- Formally announce Pact’s Nations and Regions strategy, highlighting its new suite of services: the Business and Production accelerators
- Showcase concrete success of Pact achievements to date
- Support event by organising photography and broadcast and print interviews with key individuals on the ground
Coverage across content industry and local media
Results:
- Generated widespread and varied national, regional and trade coverage of Pact’s launch event, including a live BBC Look North regional TV report and prominent coverage in trade and local media
- Created and disseminated a wide range of audio and visual assets for news generation exceeding coverage targets
- Helped to reinforce Pact’s reputation as the UK’s leading TV industry trade body with prominent regional outreach
Pact chair and All3 Media COO Sara Geater being interviewed for BBC Look North
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