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Case Study

Pernel Media

Client:

Pernel Media

 

Campaign:

B2B PR Campaign

Overview:

Pernel Media is a creative and diverse independent TV production company set up by factual and entertainment producer Samuel Kissous in 2009.

The business has a focus on the international market and also creates both original formats and adapts international formats for the French market. More recently the company has produced shows for US and UK networks.

“

"Boom! has successfully raised the profile of Pernel Media across the global entertainment industry, crucially in the UK and US which are now our fastest growing export markets. Justin is a proactive PR expert who consistently exceeds coverage targets - I can highly recommend him”.

”
— Samuel Kissous, President Pernel Media

Objectives:

  • Raise the profile of Pernel Media across the broadcast industry globally & particularly in the UK & US market
  • Create awareness of Pernel Media as international producer with a successful pedigree of both international commissions and adaptations
  • Raise profile of Samuel Kissous through profiling in key trade and national business media

Strategy:

  • Create pipeline of B2B news to establish media momentum for each commission and umbrella Pernel Media corporate brand collectively
  • Position Pernel Media as a global thought leader in the next generation content industry by pursuing feature coverage opportunities that communicate company back story, thought leadership and global growth messaging to an international broadcast industry audience
  • Maximise B2B PR opportunities around key international industry events/ markets
A small sample of coverage we've generated for Pernel Media in target media

A small sample of coverage we've generated for Pernel Media in target media

Results:

  • Widespread media coverage, with over 150 news and feature articles to date in influential global content industry media

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